
Providing confidential consultancy is at the heart of Crown Media's work. We will work with you to devise communications plans and strategies, or advise on approaches for desired outcomes to your issues and events.
We have worked in many environments, from benign domestic settings developing reputation through working day-to-day with the media, to hostile and fast running situations. A particular strength is emergency and crisis management, and risk
assessment of media issues helping you put in place and test key messages to develop and maintain your public reputation.
A specific example of this is an announcement, a launch, or another event which will involve the media, which could harm your reputation. It certainly is not true that all publicity is good publicity. However if you have a few positive key messages and use these consistently, you can turn a threat into an opportunity.
Crown Media is skilled at devising key messages, working closely with the client and its core values. This can be a lengthy process, sometimes when the most previous commodity is time. But we use a wealth of experience to work quickly and in a collaborative environment. We can then train you how to use these messages across a range of communications
in interviews and other public engagements. This ensures cohesion and that your voice will he heard - saying what you want to say.
Other examples include helping individuals prepare for hostile interview situations, such as can be encountered in consumer journalism. Many people start from the premise 'it's unfair' and 'the media shouldn't be allowed to do this'. Both may be true, but there is also an inevitability of some media work. Again, it is about being positive, deciding your messages, repeating them and
communicating effectively. It may be a one off event, it may be a lengthy campaign. The same principles apply.
Our services are often confidential, but you would recognise many of those we have trained from their successful tv and radio appearances. Not all have been in the front line of Government, the services, or commerce though - sometimes it can be an individual who the spotlight simply falls on and who wants support and skills
to allow them to manage the media with confidence. In particular we strive to be balanced and independent, providing powerful and realistic advice.
With our range of experience, Crown Media offers the most valuable insights of the poacher's world, from a gamekeeper's perspective.
Case Study 1: The European Medicines Agency is concerned that it's role in deciding what drugs are used for treatment of humans (and animals) is appropriately understood, along with the scientific basis for its decisions. Crown Media organised a workshop using examples of real life threats and opportunities to explore a range of approaches and answers to communications issues.
Case Study 2: Exeter City Council needed specialist media advice to support its case to become a Unitary Council. Crown Media was able to advise, produce a dynamic strategy, and create specific solutions to communications issues around the debate.
Case Study 3: The Association of Port Health Authorities wanted to explore the development of the media and the opportunities it offers both for its own reputation and public education. Crown Media researched and produced a bespoke presentation to cover the issues,
and also the risks faced by those unprepared for media engagement and unforeseen events.