Simulation

Crown Media is the world leader in training through simulated media environments. Rehearsal in a safe and controlled environment develops your performance and self-confidence from boardroom to battleground.

Many leading organisations know this including the UK Government Departments such as the Ministry of Defence (to whom we are the exclusive provider of media simulation), the Home Office and Health Protection Agency, many emergency services, councils, charities, large companies and international Governments, and international organisations such as NATO.

It is essential to test skills, systems and outputs.

It is essential to test skills, systems, and outputs, especially in potentially emergency situations. Realistic practice develops the assertive skills to succeed and use media interviews and other events as opportunities for your messages. Crown Media provides practical, tailor-made simulation environments. Preparing for work with the media is not a purely academic exercise.

We test processes from message management, clearance and delivery, to individuals' interviews and media skills.

Team development, and the vision of media being seen as a collective responsibility is essential, especially in a world of citizen journalism where services such as Twitter and Facebook give everyone a chance to communicate quickly and effectively.

This can be achieved by working with an individual radio, newspaper or new media reporter to a television crew, through to a full Crown Media team with regular broadcast programmes and output, throwing a range of hard-ball questions in a fast and dynamic environment.

Creating the actual media output completes the process.

The opportunities range from post classroom training on one-to-one interviews and briefings, to pre-event management, identifying tricky issues and helping you reach solutions and appropriate strategies for handling tough issues. Our advice will always be simple to understand, realistic and relevant. All our staff are real world professionals trained to focus on the training objective of developing a more skilled and confident media manager and team.

We provide the tools through simulated media work to tackle the toughest issues in an appropriate manner, or to make the very best of proactive opportunities.