Media training needs practical testing through simulated media activity. Practice in a safe and controlled environment and the resulting self-knowledge and confidence are huge advantages.

It is essential to test skills, systems, and outputs, especially in potentially emergency situations. Practice can give you the assertive skills to cope and realise how you look and react best and appropriately.

Crown Media provides many practical, tailor-made simulation environments. Preparing for media engagement is not a purely academic exercise and we test processes from message management, clearance and delivery, to individuals' interviews and media skills.

This may best be achieved with an individual as a radio or newspaper reporter to a television crew, through to a full media team with regular broadcast programmes and output, throwing a range of hard-ball questions in a fast and dynamic environment. Creating the actual media output completes the process.

The opportunities range from post classroom training on one-to-one interviews and briefings, to pre-event management, identifying tricky issues and helping you reach solutions and appropriate strategies for handling tough issues. Our advice will always be simple to understand, realistic and relevant.

All our staff are real world professionals and can give you the tools through simulated media work to tackle the toughest issues in an appropriate manner, or to make the very best of proactive opportunities.

Case Study 1: A leading UK Government institution which trains future diplomats and military commanders (some who've gone on to become world leaders) uses Crown Media to provide simulated print, radio and TV for its major annual exercise. Based in their London HQ, we provide hours of coverage, ranging from agency and newspaper print, live radio and TV output, to built television programmes. All outputs challenge the 80 participants and move and help manage the five day exercise.

Case Study 2: The Home Office Emergency Planning College at Easingwold has launched five year project to exercise UK Local Resilience Forums. The programme is called 'The Gold Standard' with the main contract being awarded to Agusta Westland. The first exercise was in June 2007. Crown Media provided the media simulation to test, develop and validate media and communications activity of those taking part through TV, radio and print, alongside direct feedback to the Gold command.

Case Study 3: Crown Media provided simulated broadcast and print media for a large bi-annual emergency exercise held on the South Coast. This tested the command of the emergency services of two counties alongside agencies ranging from Local Government to the NHS and Environment Agency. Our products included hourly radio news bulletins, and three ten minute TV news bulletins each day. 'Superb' and 'invaluable' were two of the many favourable comments made about our contribution. Crown Media's work included an independent review report to provide a path for future training and development.