Media training is essential to companies which understand the value of good communication. Many of the skills used in working with the media are unique, and a lot can ride on each media exposure. Preparation is the key.

Crown Media provides a complete, inclusive and confidential media training process. This is based not just on our experience as journalists. It follows years spent successfully managing media relations at levels ranging from local newspapers to international broadcasters as PR and media specialists.

We will train your team or individuals to identify stories, understand how the media work and create opportunities, how to respond in a crisis, and more specifically, provide top level interview training and tips and tricks. This can be done in a classroom setting, or as a one-to-one at the client's premises. The result will be new skills and self-knowledge to manage the media effectively.

We have worked with Cabinet Ministers on strategic messages, and with junior staff talking about their day-to-day experience. We have helped organisations prepare for critical emergencies, and also for leisure product launches. In December 2009 we won a contract to become the UK Ministry of Defence's external provide for all media training. All have benefited from our expertise and experience.

The media product may be seen and heard by millions, repeatedly, over many hours. Get it wrong and at best you may miss a critical opportunity. At worst you could harm or even kill your company. Ask Cadbury's or Pan Am.

Crown Media can also test your readiness. Using seasoned professionals we have the skills and experience to test how you operate, and to provide a simulation environment second to none. This allows you to identify gaps and flaws, and plug them. Before the media plug you!

Case Study 1: The Chief Executive of a UK national trade association wanted to develop skills to help promote the association and manage difficult situations for example in responding to negative stories about members. Crown Media put together a bespoke one day training package, delivered at the client's venue. The client was delighted with the results which gave her practical skills and confidence.

Case Study 2: The NATO rapid reaction corps in Italy had a change in media personnel. Crown Media spent four days training the new team, from the commanders down, to anticipate media requirements and respond in a professional, timely and confident manner. Training provided in English was an added benefit - English is the leading language used by international media. Three months later Crown Media returned to Italy to test the training and provide a simulation environment to develop systems and skills.

Case Study 2: The UK Air Accident Investigation Board, which investigates aircraft crashes and incidents around the world, has commissioned Crown Media to design and run a specialist programme of media training and exercise simulation starting in 2009. Media pressure after a plane crash or other incident is often considerable. This programme trains investigators and other experts to handle media demands, without compromising their investigation.