Training

Media training, from strategic planning to tactical engagement, is essential for companies which value their communication and reputation. Much can ride on media exposure. Preparation is a critical corporate activity.

Preparation is the key. 

Crown Media provides a complete, inclusive and confidential media training process. This is based not just on our experience as journalists. It follows years spent successfully managing media relations at levels ranging from local newspapers to international broadcasters as PR and media specialists.

We will train your team or individuals to identify stories, understand how the media work and create opportunities, how to respond in a crisis, and more specifically, provide top level interview training and tips and tricks. This can be done in a classroom setting, or as a one-to-one at the client's premises. The result will be new skills and self-knowledge to manage the media effectively.

We have worked with Cabinet Ministers on strategic messages, and with junior staff talking about their day-to-day experience. We have helped organisations prepare for critical emergencies, and also for leisure product launches. In December 2009 we won a contract to become the UK Ministry of Defence's external provide for all media training. All have benefited from our expertise and experience.

A complete, inclusive and confidential media training process.

The media product may be seen and heard by millions, repeatedly, over many hours. It may be global TV coverage - or postings on the internet in places such as Twitter and Facebook. All are influential. Of course it's best to be 'first with the truth', but if you're responding to an issue and get it wrong at best you may miss a critical opportunity.

At worst you could harm or even kill your company. Ask Cadbury's or Pan Am.

Crown Media can also test your readiness. Using seasoned professionals we have the skills and experience to test how you operate, and to provide a simulation environment second to none. This allows you to identify gaps and flaws, and plug them. Before the media plug you!